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Rubra Digital

Digital agency for small businesses · Portugal · Since 2019

Websites that win customers. Tools that save hours.

Rubra Digital is a small digital agency founded in 2019, for businesses with fewer than 20 people. We modernise and look after their websites, get them found on Google, build online shops that sell in Portugal and on Worten, and replace spreadsheets with tools that work. Mainly in Greater Lisbon and the Vale do Sousa.

Martibela, Mobiliário e Decoração website, built by Rubra Digital
ConsertoVital website on a phone, built by Rubra Digital
Founded
2019 · 7 years
Clients in
Portugal · Germany
Sites published in
PT · DE · EN
Your contact
Direct, no account managers

Selected work

Live sites for real businesses

Renovations and retail in Portugal, restaurants and trades in Germany, and a booking platform. Every project here is live.

All work
ConsertoVital website, desktop view

ConsertoVital

Sintra, Portugal

Small home renovations

  • Web design and development
  • SEO and local search
Rizzrv website, desktop view

Booking software

  • Workflow automation and custom tools
  • Web design and development
Labyrinth Restaurant website, desktop view

Labyrinth Restaurant

Balingen, Germany

Italian restaurant

  • Web design and development
  • SEO and local search

What we do

Three kinds of work, one point of contact

Most clients start with the website. Many stay for the monthly care, and some go on to replace the spreadsheet that runs the business.

02 · Modernisation

Outdated sites brought into 2026, with AI where it helps

Faster, mobile-first, accessible and legally current, without losing the rankings the old site earned. AI does the heavy lifting on content and routine questions; a person stays in charge.

03 · Workflows

Tools that replace the spreadsheet

Bookings, quotes, orders and leads in one system instead of Excel, email and WhatsApp, with the numbers you need to decide, sell more and follow up every lead.

The gap

Most small business websites were built once and left alone.

The site went live, the person who built it moved on, and the business kept changing. The menu on the site is last year’s. The opening hours are wrong. The phone number is hard to find on a phone. Behind the scenes, bookings and quotes live in a spreadsheet, an inbox and a WhatsApp chat, and something slips through every week.

None of it is dramatic, which is why it stays broken. Meanwhile customers search on their phones, ask AI assistants for recommendations, and pick the business whose information is clear and current.

Closing that gap is the work: a site that brings in customers, someone who keeps it right, and tools that stop things slipping through.

How we work

What you get from a small agency

For a national campaign you want a large agency. For a small business that wants more customers and less admin, you want to deal directly with whoever does the work.

01

One point of contact, start to finish

The proposal, the design, the build and the monthly care all come from us, with one point of contact throughout. No account managers, no handoffs, no wondering who to call.

02

A clear proposal before anything starts

After a short conversation you get a written proposal: what will be done, by when, and what is included. Nothing starts until you agree, and changes are agreed before the work.

03

Portuguese rules built in

Company details, the Livro de Reclamações link, the dispute resolution notice, privacy policy and cookie consent go in before launch, not after the first complaint.

04

You own everything

Your domain, your site, your content and your data, in your name. If you ever move on, you get full access and a complete backup.

Answers

Straight answers to the questions we get asked

What affects the cost of a website, what the law requires, and when to stop using Excel. No forms to fill in first.

All answers

Insights

Notes from the work

All insights

8 October 2026

The spreadsheet is the prototype

The spreadsheet that runs a small business is not a mistake to be ashamed of. It is the best specification for the software that should replace it.

Frequently asked questions

What does Rubra Digital do?

Rubra Digital is a small digital agency, founded in 2019, that designs, builds and looks after websites for small businesses in Portugal, with some clients in Germany. That covers new sites and redesigns, SEO and local search, day-to-day website management, modernising outdated sites, and the automations and AI tools that replace spreadsheet-based processes.

Who do you work with?

Small businesses in Portugal, usually with fewer than 20 people: construction and trade businesses, furniture makers and shops, small clothing labels, restaurants, salons and other local services. Many already have a website that needs modernising or looking after, and want more enquiries and less time spent on admin.

Is Rubra Digital a big agency?

No, and that is deliberate. You deal directly with us, from the first call to the monthly care, and whoever prepares the proposal does the work. For photography, specialist copy or larger builds we bring in people we have worked with before, and we say so up front.

How much does a website cost?

Every business needs something different, so there is no price list. After a short conversation and a look at what you have today, you receive a free, no-obligation proposal that says exactly what is included before you decide anything.

Can you take over and improve the website I already have?

Yes. Many projects start with an existing site that needs modernising, better search visibility or simply someone to look after it. We check the site, the hosting and the access first, then tell you whether to improve it or replace it.

What is the quickest way to get in touch?

WhatsApp or a phone call for a quick question, or the form on this page if you would rather describe things in writing. Every message gets a reply within one business day.

Contact

Tell us about your business

Send a message, call or write on WhatsApp. You get a reply within one business day and a free, no-obligation proposal.

  • A reply within one business day, from whoever would do the work.
  • A look at your current site and Google profile before we talk.
  • An honest view of what to fix first, even when the answer is that you do not need us.
  • No newsletter and no follow-up sequence. One reply, then it is your move.

Optional, if you prefer a call

What you send is used only to reply to you. See the privacy policy.