Approach
From first message to a site that stays current
Six steps, each with something you can see at the end of it. Most website projects take three to six weeks from the go-ahead to launch.
Short answer
A Rubra Digital project runs in six steps: a first conversation by WhatsApp, phone or form, a review of what you have with a free written proposal, design shown on a phone first, the build with copy written alongside you, a launch that includes legal pages, redirects and search setup, and optional monthly care. Most website projects take three to six weeks from the go-ahead to launch.
Step 0
Free
A first conversation
Send a WhatsApp message, call, or fill in the form, and tell us about the business and what is not working. We look at your current site and Google profile before we talk, so the conversation starts with specifics.
- What to fix first
- Whether you need us at all
Step 1
About a week
Review and proposal
A proper look at what you have: the site, how customers find you, the competitors in your area, the legal pages, and for automation projects the process as it runs today. Then a free written proposal with what is included and the timeline.
- Review findings
- Page plan or process map
- Written proposal and timeline
Step 2
1–2 weeks
Design
Shown on a phone first, because that is where most of your customers are. For tools, a clickable first version your team can try. Nothing is built until you are happy with the direction.
- Phone and desktop designs
- Agreed page structure
- Copy plan
Step 3
2–4 weeks
Build and content
The site or tool is built, and the text is drafted with you in the language your customers speak. Booking, quote and contact flows are wired to how you actually work: WhatsApp, phone, email or a form. You see progress every week.
- Working site or tool
- Copy in PT, EN or DE
- Forms and integrations
Step 4
Final week
Launch
Speed, mobile and accessibility checks, legal pages and consent, redirects from any old site, Google Business Profile and Search Console. Then a short session on how to change the things you will want to change.
- Live site
- Redirects and search setup
- Handover session
Step 5
Monthly
Care and growth
Ongoing care keeps the site updated, backed up and current, and makes the monthly changes for you. Many clients add local SEO or a workflow tool once the site is working. None of it is required.
- Updates and backups
- Content changes
- Monthly note
Working with us
What do you need from me?
An hour for the first conversation, access to your domain and current site if there is one, photos of your work and premises, and someone who can say yes to decisions. We draft the text, so you only need to correct it rather than write it.
Can I start small?
Yes, and it is often the right move. Looking after your existing site, a cleaned-up Google profile or a one-page site can come first, with a larger project once you have seen how we work.
How do automation projects differ?
The shape is the same, but the review looks at the process rather than the website, and the first version goes into use on real work within a few weeks, alongside the old spreadsheet, so problems surface while they are cheap to fix.
Do you work with businesses outside Portugal?
Portugal is the main market, and a few clients are in Germany. If you are elsewhere in the EU, ask; the approach travels, but we will tell you honestly what we do not know about your market.
What happens if the project is not working?
We tell you early, with the reason. If something we agreed turns out to be the wrong approach, we change course before more of your money goes into it, and any change is agreed before the work.
Let’s make your website work harder
Tell us about your business. You get a free, no-obligation proposal from whoever would do the work, with an honest view of what to fix first.
Working with small businesses in Portugal since 2019.