Answers
Questions we get asked, answered properly
The useful version of what we would tell you on a call: what drives cost, how long things take, what the law requires and when to stop using Excel. Nothing here is gated.
Websites & redesigns
How long does it take to build a website for a small business?
Three to six weeks for a focused site, six to ten for larger or multilingual sites with booking or quotes. Delays usually come from waiting on text, photos and decisions, not from the build itself.
Should my business website be in English as well as Portuguese?
Add English when foreign residents, tourists or international companies are a real part of your customers, as they often are around Cascais and Sintra. Write it properly, give it its own URLs with hreflang, and do Portuguese first if that is nearly everyone.
How can a small business start selling on Worten Marketplace?
Apply and get approved as a Worten marketplace seller (companies and sole traders can), prepare complete product data and reliable stock, set delivery you can keep, and issue a Portuguese invoice for every order. Connect it to your shop so stock and orders stay in one place.
How do I know if my business website is outdated?
Slow on a phone, dated design, hard to update, missing legal pages, tracking without consent, poor accessibility, or customers preferring your Google profile: two or more of these and the site needs modernising.
Should my business website be built on WordPress or custom-built?
WordPress if you publish often yourself, a custom-built static site if the site changes occasionally and must be fast and low-maintenance, and a real e-commerce platform for shops.
SEO & local search
Will redesigning my website hurt my Google rankings?
Rankings drop after a redesign because of missing redirects, deleted pages, thinner text or a slower site. Map and redirect every URL that matters, keep the content that ranks, and watch Search Console after launch.
How does local SEO work for a small business?
Local rankings depend on relevance, distance and prominence: a complete Google Business Profile, steady genuine reviews, clear service and area pages on the website, and consistent business details across the web.
Can a business without a shop or office appear on Google Maps?
Yes. A business that serves customers at their location can be a service-area business on Google: the address is verified but hidden, and the profile lists the towns served instead. Ranking still starts from where the business is based.
Should my website have a page for every town I work in?
Create a page for a town only when you really serve it and have something specific to say: local projects, parishes covered, local questions. Near-identical town pages are doorway pages and can hurt the whole site.
How do I get my business recommended by ChatGPT and AI search?
AI assistants draw on search results and how your business is described across the web. Plain service pages, structured data, a complete Google profile, consistent listings, reviews and direct answers all help.
Website care
Legal & compliance
What does a business website in Portugal legally need?
Company identification, a visible link to the Livro de Reclamações Eletrónico, the RAL dispute resolution notice, an accurate privacy policy, consent before cookies and, for many shops, accessibility requirements.
What does a business website in Germany legally need?
Impressum under § 5 DDG, an accurate privacy policy, consent before trackers, self-hosted fonts, VAT-inclusive prices and, for larger shops and booking services, BFSG accessibility. Remove the retired EU dispute link.
Automation & tools
Practical AI
Cost & budgeting
Not on the list?
If your question is not written up here, ask it on WhatsApp, by phone or by email. We answer questions from people who are not clients, and there is no obligation attached.
Working with small businesses in Portugal since 2019.