How do I get my business recommended by ChatGPT and AI search?

How assistants decide what to say

When someone asks an assistant for a good pastelaria in Sintra or a builder for a small bathroom renovation in Cascais, the assistant typically searches the web, reads a handful of results, and summarises. It favours sources that are clear, consistent and easy to quote. A business that is described the same way on its website, its Google profile, directories and reviews is far easier to recommend than one whose details conflict.

What helps

• Plain language on the website. What you do, where, for whom and at what price, stated in sentences an assistant can lift, rather than slogans.
• One page per service, each answering the questions customers ask about it.
• Structured data describing the business, its address, hours, services and reviews.
• A complete Google Business Profile, since many assistants lean on it for local answers.
• Consistent listings with the same name, address and phone number everywhere.
• Reviews that mention specifics, which give assistants something concrete to repeat.
• No blocking. Check that your site does not block the crawlers that feed these assistants.

Check what they say now

Ask two or three assistants about your business and your category in your town. Wrong opening hours, a closed location or a missing service usually trace back to an outdated page or listing somewhere, and fixing the source fixes the answer over time.

This site follows the same approach: every page has a plain-text version and there is an llms.txt file describing the business for language models.