01
Phone first
Most of your customers meet your business on a phone, often standing outside or in a hurry. Every design starts there, and the desktop version follows.
About · Since 2019
Named after the red pen
Rubra is Latin for red, the colour of the pen that marks what is wrong. Most projects start that way: a website, a Google profile or a spreadsheet gone through with a red pen, and the things costing the business customers or time put right.
Rubra Digital started in 2019 and works mainly with small businesses in Portugal: a renovation company serving Sintra, Oeiras, Cascais and Amadora, a furniture and mattress retailer in Agualva-Cacém, and the businesses that use the Rizzrv booking platform. A few long-standing clients are in Germany, including a restaurant and two trade businesses in Baden-Württemberg.
The work covers what those businesses need: a website that brings in customers, getting found on Google, and looking after the site month to month so it stays right. Then, replacing the spreadsheets and message threads that run the business with proper tools, and putting AI to work where it saves real time.
It is a small agency on purpose. Whoever prepares the proposal does the work, and whoever built your site is who answers when something needs changing.
How we work
Six things we hold to
Each one costs something in a predictable way, which is how you can tell they are meant.
02
A clear proposal, in writing
Before anything starts you know what will be done, by when and what is included. If the scope changes, that is agreed before the work, not discovered on the invoice.
03
You own everything
Domain, site, content, code and data are yours, in your name. A provider who holds your domain hostage has the wrong incentives.
04
The legal basics are part of the build
Company identification, the complaints book link, privacy policy, consent and self-hosted fonts are in place before launch, because fixing them after a complaint costs more.
05
Say when not to build it
Sometimes a better Google profile, a tidier spreadsheet or an off-the-shelf tool is the right answer. If you do not need us, we will say so.
06
Boring beats clever
The simplest site and the simplest tool that do the job, so they stay fast, cheap to run, and easy for the next person to understand.
In brief
Rubra Digital at a glance
- Founded
- 2019
- Clients
- Small businesses, usually with fewer than 20 people
- Areas
- Greater Lisbon (Sintra, Cascais, Oeiras, Loures, Amadora) and the Vale do Sousa (Paredes, Lousada, Penafiel), plus clients in Germany
- Languages
- Portuguese and English
- Work
- Websites and redesigns, SEO, website care, workflow automation and practical AI
Frequently asked questions
How big is Rubra Digital?
Deliberately small. You deal directly with whoever prepares the proposal, designs, builds and looks after your site, so nothing is lost in handoffs. For photography, specialist copywriting or larger builds we bring in people we have worked with before, named as contractors rather than presented as staff.
How long has Rubra Digital been running?
Since 2019. Most clients in that time have been small businesses in Portugal, with a few in Germany, from renovation and trade businesses to restaurants, retailers and service companies.
What happens if you are unavailable?
It is the fair question to ask a small agency. Your domain, hosting and accounts are in your name, the site and its code are yours, and access details are documented and handed over. Nothing depends on knowledge held only in our heads.
Why a small agency rather than a large one?
For a national brand campaign, a large agency is the right choice. For a small business that wants a site that brings in customers and someone who keeps it right, a small agency is faster and closer to the work. Whoever is on the call is doing the work.
What if I am not sure what I need?
That is the normal starting point. Send a message on WhatsApp, call, or fill in the form. We will look at your current site and Google profile and tell you what we would fix first, whether that is a new site, a modernisation, better local search, or nothing at all for now.
Let’s make your website work harder
Tell us about your business. You get a free, no-obligation proposal from whoever would do the work, with an honest view of what to fix first.
Working with small businesses in Portugal since 2019.